Motion Works Management



Motion Works is a Limited company formed in July 2002 with a combined total of over 100 years of four and two wheel automotive and motorsport industry experience amongst its key team members.

Founded by Roger Etcell, previously Head of Sales for Honda UK Motorcycles and Commercial Director for Silverstone Circuits, the Company has been created to provide an experienced management resource, innovative product development and a full service marketing and promotions facility exclusively to the automotive and motorsport industries.

Based in the heart of the UK automotive and motorsport valley at the world famous Silverstone circuit, Motion Works employs a team of knowledgeable personnel supplemented by experienced freelance resource as required.

The company aims to provide sound business thinking allied to the highest possible level of service, promoting new ideas and products, working with established industry companies, race teams and governing bodies.

A management company created exclusively in the interest of further developing both automotive and motorsport business both at home and overseas.
Key personnel at Motion Works are; Roger Etcell (Managing Director), Dave Cunningham (Business Development) and Brian Pallett (Event Logistics, H&S) - all previously Directors of Silverstone Circuits during the 1990’s. We also bring London based creative design services via our associate company, Identity.

With Roger having spent over 20 years in the two-wheel industry and now 20 years in the car world the company believe that, along with its experienced team, they can bring a unique resource to your programme of marketing activity.

The company’s services fall under the following headings:
  • Management consultancy
  • Planning, strategy and project management
  • Market information and research
  • New and existing product/event development
  • Sponsorship sales and management
  • Full marketing services
  • Production and execution